What makes the real leader?
One of the most discussed topic on Vietnamese blogo-lune in the recent days is the question “Who is the leader of Vietnamese online services?”. Sparked by Ducban, it is now discussed on several popular tech blogs such as Fresco2.0 and Huyenchip
I’d like join the discussion with my take on the topic. As all posts on this topic are in English, this one will be too.
To answer the question “Who is the leader of Vietnamese online services?”, you must define 2 things:
- What is an online service? It is just any service over the Internet (including online games, P2P, banking…)? Or is it only among web-based services? If it was about web-based services only, we still have several types of websites: e-commerce, C2C, platform, tools and content…
- What are the criteria to define the “leader”? Don’t rank them using your impression or personal experience. I prefer quantifiable measures, and the easiest among them are revenue, traffic or user-base.
In a broad context, Vinagame, with its huge user-base, traffic and revenue from various online services mainly online gaming and web-based content is definitely the leader of online service provider in Vietnam.
Now, in a tech-guru-with-social-media-orientation (like most bloggers are) point of view, I assume that an “online service” is a web-based service which provides user with a platform or utilities to access (search engine, news aggregation, music/video/photo sharing and streaming, location services…) and/or to communicate, to do business (social network, forum, email, chatting, online store…) , exclusive of content provider (most newspaper). The criteria then must be either traffic or revenue because size of user-base is not applicable for access services with little user-lockin like search, news aggregation or reference.
In term of revenue, I doubt that any of Vietnamese online service provider has a substantially stable and larger revenue stream than the others, as most of them share a common revenue model: online advertising (if they can even sell ads at all). However, the point is none of the online service company in Vietnam is public company (some’s parents are listed company such as Vincom and FPT, but the company themselves are private). That is to say, technically, their financial numbers are not for the world to see, and does not affect public perception of the company (the view on which we are discussing).
The only criterion remains is traffic, which can be compared using third-party tools such as Quantcast, Google Trends or Alexa. Still, Zing.vn by Vinagame is the website with most traffic (come mainly from its MP3 sharing and Movies streaming services). However, ones can hardly call Zing.vn the leader of any service (except for email), because Vinagame crammed all its user-base and traffic onto this single domain.
So, in the end, if we have to pick a single leader, it is Zing.vn, but it makes more sense if we categorize the services, and then pick the leader of each category rather than trying to find the overall leader. Anhhung has compiled a list, and it is quite good, but the ranking need to be considered.

11 Feb 09 2:54 pm
In fact I wanted to do a poll for each category but there are just too many
Probably I’ll just hand-pick them
11 Feb 09 3:58 pm
There are my conditions to define the term “online service”:
1. The service must be the product that people can define what is it.
2. The service must provide one utility that people really need.
3. The service must have it own life circle.
My friend, Linda Tieu has been seen through the meaning of my question. In this article, I wasn’t talk about the leader who has everything, the winner who takes it all.
The leader in my opinion is too different from what you guys define. It’s good to know it.
In other sight, I am totally agree with you that VNG is the current winner in the field.
12 Feb 09 1:08 am
FYI Vincom has not owned any company in Internet industry.
15 Feb 09 3:04 pm
It’s really hard to clarify which criteria should be used to define a leader in an undefined environment like Vietnam at the moment. But I’m glad you have the first move.
Agree with you on most of the points. I was a bit reluctant to put Vinagame on the list ços most traffic & revenue of Vinagame comes from online games, not Zing. So if I am to put Zing on the list, I’d better pick Vinagame.
P.S Vincom doesn’t own any company, but maybe its Mom Technocom does.
23 Aug 09 5:27 am
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